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Tourism research and statistics

Here are some quick facts and figures on the value of tourism to Swansea Bay:

2015 Visitor Survey Presentation

2018 STEAM research summary

  • Expenditure: £447.74 million (+ 3% on 2017)
  • 4.78 million visitors to the area (+ 3% on 2017)
  • Number of jobs supported: 5,753 (+ 0.9% on 2017)

We use STEAM (Scarborough Tourism Economic Activity Model) to monitor the scale of tourism and trends in Swansea Bay.

You can download a copy of the 2018 STEAM Executive Summary at the bottom of this page.

If you have any queries, please call the Tourism Team on tel: 01792 635217 or email:

2015 Visitor Survey

The results from our 2015 Visitor Survey can be found in the presentation below:

Powerpoint Document 2015 Visitor Survey Presentation (Powerpoint, 6MB)Opens new window

We are currently undertaking a 2019 Visitor Survey across the destination and findings will be available in November. 

About our visitors

  • Affluent 'Empty Nesters' aged 45+ years
  • Affluent early retired couples aged 45+ years
  • Younger affluent professionals aged 25 - 45 years
  • Mid income families with children
  • Businesses and groups
  • Where they come from (UK): Midlands, London, South East, M4 Corridor, West Country and other parts of Wales.
  • Overseas visitors are mainly from the USA, Germany, France, Australia, Ireland and The Netherlands.

If you require any information on visitor statistics, trends etc please contact Michelle Grove on 01792 635207 or email

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