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City nightlife hoping to fly the flag again for Swansea

SWANSEA'S nightlife scene is bidding to keep the Purple Flag flying here for a fourth consecutive year.

Purple Flag

Our city is the only place in Wales that can fly the Purple Flag which highlights how visitors can expect an entertaining, diverse, safe and enjoyable night out whenever they come.

And now the partnership behind the project has put its bid in to maintain Purple Flag status into 2018, highlighting a wide range of reasons why the city centre is the place to be now and in the future.

Run by the Association of Town and City Management (ATCM), Purple Flag status rewards vibrant, diverse and safe city centres with a quality mark that's the equivalent of Blue Flags for beaches and Green Flags for parks.

Swansea city centre was first awarded the status in 2015 in recognition of the excellence of its evening and night-time economy between 5pm and 5am.

This year's bid highlights the success stories of the past year, including the introduction of a city centre 'safe zone' where people looking for help on a night out can get support from voluntary organisations like the Swansea Street Pastors as well as the council and South Wales Police.

As well as that the bid also points to the success stories of the City of Culture bid, the multi-million pound upgrade of Parc Tawe and the 'Have a Heart, Give Smart' campaign which aims to encourage visitors to give their change to homelessness charities.

Partners involved in the management of Swansea's evening and night-time economy include Swansea Council, Swansea BID (Business Improvement District), South Wales Police, Swansea Street Pastors, St Johns Ambulance, Swansea International Festival, Swansea University, University of Wales Trinity Saint David, Swansea Taxi Owners Association, many city centre businesses, First Cymru, Swansea Bay University Health Board, Mid and West Wales Fire and Rescue Service, Coastal Housing and several local developers.

Cllr Robert Francis-Davies, Cabinet Member for Culture, Tourism and Major Projects, said: "We're very optimistic about retaining Purple Flag status though achieving this quality mark is no easy ride."

The Purple Flag partners will find out in the spring whether or not the city has retained the quality mark status.

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