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Tourism businesses visit city's cultural venues

Businesses on the frontline of Swansea's booming tourism industry have taken the chance to go behind the scenes at three of the city's cultural venues.


Swansea Council's Tourism Team and the trade body Tourism Swansea Bay joined forces to encourage businesses to help promote city landmarks and attractions and go the extra mile with information they can share with their visitors.

They organised a walking tour of Swansea's Cultural Quarter, taking in the exhibition at the Dylan Thomas Centre, Swansea Museum and the National Waterfront Museum, so business people and partner organisations could learn first-hand about what the venues have to offer.

Around 20 tourism operators took part.

Steve Hopkins, Swansea Council's Tourism and Marketing Manager, said: "Whilst many local businesses have heard of Swansea Museum, The National Waterfront Museum and the Dylan Thomas Centre, the walking tour added colour and detail to their knowledge so they can share this with colleagues, guests and visitors.

"Feedback received from a few of the businesses indicated that it was useful for them to experience the venues themselves in order that they can improve the level of information that they can share with their visitors and guests.

"A few of them hadn't been to the venues or hadn't been in a very long time so it was a good opportunity for them to refresh their knowledge and see some of the new exhibitions.

"This initiative is just one of a number of things we're working on with Tourism Swansea Bay to raise the profile of our city as a friendly, welcoming visitor destination that rightly deserves its place as a candidate city for City of Culture 2021."

He said: "Tourism is one of Swansea's major economic sectors, supporting more than 5,000 jobs and generating more than £400m of income every year.

"The success story of Swansea City FC, glorious Gower and our amazing beaches are just some of the reasons why we get visitors from all over the world. Our cultural attractions and the many other attractions across the destination provide many more reasons.

Apart from the walking tour the council and Tourism Swansea Bay have been working together with tourism businesses to promote the Wales-wide 'Live the Legend' destination marketing campaign and supporting Swansea's new Destination Management Plan.

Recently almost 20 local tourism businesses attended a tourism seminar hosted by Tourism Swansea Bay and Swansea Council. Representatives from Natural Resources Wales, the LC and the National Waterfront Museum were also present and it gave businesses and attractions the chance to network face-to-face and share insights, ideas and issues.

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