Campaign to lure Liverpudlians to Swansea Bay
HUNDREDS of thousands of Liverpudlian shoppers and train travellers will have had images of Swansea Bay to keep them company this month.
Swansea Council has put up promotional posters of award-winning Rhossili Bay in key outdoor locations across the city in the build-up to Premier League fixtures against Everton and Liverpool at the Liberty Stadium.
The Swans take on Everton this weekend and Liverpool in the last game of the season on Sunday May 13.
The activity in Liverpool is aimed at encouraging as many Everton and Liverpool fans as possible to spend time in Swansea Bay and return in future.
Each outdoor location has a QR (Quick Response) Code. Anyone who scans over the code with their smartphone is then automatically redirected to the http://visitswanseabay.com website.
Promotional posters of Swansea Bay have been put up in shopping centres, phone booths and at the very busy Kirkdale and Lime Street railway stations.
Cllr Graham Thomas, Swansea Council's Cabinet Member for Culture, Recreation and Tourism, said: "The Premier League has been a huge success for Swansea, both on and off the field.
"The Swans are very close to securing their Premier League status for next season and the many thousands of visiting fans to have come to Swansea Bay have had nothing but positive things to say. And what's especially encouraging is that many say they will return with their families in future, even when the football's not on. This is a resounding vote of confidence in Swansea Bay and a pat on the back for the hundreds of hotels, bed and breakfasts and other tourism operators who work so hard to generate a lasting first impression.
"Liverpool is probably the most football-mad city in the UK and we hope our promotional campaigns on Merseyside will raise awareness and then encourage many thousands of them to come to Swansea Bay and experience our great destination."
Advertising campaigns to promote Swansea Bay have also been run in The Liverpool Post, The Liverpool Daily Post, The Liverpool Echo and The Mersey Mart.
Journalists from Liverpool are lined-up to attend both the Everton and Liverpool games at the Liberty Stadium. Their visits will include tours of Mumbles and Gower.
Have a look at http://visitswanseabay.com/fanscorner to see a dedicated fans corner section of the official Swansea Bay destination website that's been set up for visiting Premier League fans.
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